Applications or apps, as they are more commonly known, pervade the world of information, communication and entertainment today. Anybody who uses a cell phone or the internet has most certainly heard of apps. In fact, anybody in touch with the modern world is likely to have heard of them. So what are these apps?
Apps are small programmes that carry out certain functions. To give you an idea about what these programmes could do, they could be games, quizzes, tutorials, organisational tools etc. There are apps for almost anything one can think of.
The term apps has been popularised by the advent of the iPhone. Apple started the app revolution in smart phones. However, apps for computers have existed for years. Think MS Excel, Calculator, Notepad and so on. Apps can add value to any platform. There are a number of Facebook apps that make the experience of using Facebook richer.
Apps are designed to run on any existing operating system. This could be the OS of your computer, your cell phone, PDA or an existing website. While some apps are built into the system, some need to be added. Apps open up the realm of customization and value addition. They have also transformed the world of information, advertising, and marketing.
These innocuous little programmes have not only changed the way we use our gadgets, but it has also presented huge opportunities for developers and advertisers alike.
